The main goal of Instagram Marketing for most businesses and brands is to increase Instagram-Driven Sales.
But can you guess how many of those businesses actually make a decent amount of money from Instagram-Driven Sales?
If I had to guess, the percentage would probably be under 10% for the Small Business category.
In all my years of teaching Instagram Marketing to Small Business owners one of the key issues that I see come up time and time again is something that seems blatantly obvious but is actually one of the things that a lot of us forget about in the race to grow our Instagram followers and increase our engagement rate.
Can you guess what it is?
The #1 Reason You Aren’t Making Instagram-Driven Sales
If you aren’t making a ‘good’ amount of Instagram-Driven Sales for your business right at this minute, I would bet my bottom dollar on the fact that you don’t have a way to track how many Instagram-Driven Sales you are getting in the first place.
Could you tell me how many Instagram-Driven Sales you’ve had in the last week? Month? Year?
If you don’t know this crucial information, you really don’t know if your Instagram Content Marketing strategy is doing anything for your business.
And if you don’t have any data to act on… how can you improve your results? How can you even know if your marketing is worth the money and time?
If you aren’t having a minor freak-out in your mind right now… you should be.
Think about it this way – if you are currently paying a couple hundred or thousands of dollars to a marketing agency, a freelancer, or you’re spending that budget on Instagram Advertising but you don’t have an accurate way to track whether those dollars are leading to sales, you could actually be sending your business backwards.
If you don’t have the data for how many Instagram-Driven Sales you’ve had, and that is your goal with Instagram Marketing, you might as well throw your money directly in the bin and set it on fire.
Okay, are you ready to find out a few ways that you can start tracking Instagram-Driven Sales?
1. Unique coupon code in your Instagram bio
2. UTM link as your Instagram bio (something that is trackable like bit.ly)
3. Google Analytics referral traffic
4. Affiliate or Influencer discount codes when working with IG Influencers
5. Check out questions (‘Where did you hear about us’)
6. Instagram-exclusive sales and events
Did you find this article interesting? I’d love for you to share it with an Instagram-loving business owner.